Lawrence Marks

Profile Updated: March 5, 2019
Lawrence Marks
Lawrence Marks


Lawrence Marks


Lawrence Marks


Yes! Attending Reunion
Residing In Hudson, OH USA
Spouse/Partner Susan
Occupation Professor
Children Carolyn 1986. practicing immigration law in Cincinnati, Ohio
Stephen 1990, Jefferies Investment More…Bank, NYC
Military Service Army  

After TAHS went to University of Akron to study Engineering. That lasted one semester (a bad match). Did an "interest inventory" and business popped up. It did not require a foreign language, so that became my major. Got a BS in Industrial Management.

Got involved in university theater and worked with a few famous folks (Heinz Poll, Thomas Skelton) and worked on the stage and in most other aspects (construction, lighting, sound, stage managing).

Went ROTC (a bit ironic, as ROTC and theatre folks were not natural allies in those days), came out 2nd lieutenant. Trained in Aberdeen Proving Grounds, MD, and at Redstone Arsenal, Huntsville Alabama, as an Ammunition Supply Officer in the Army. After a year of training in the U.S. spent 11 months in Chu La, Viet Nam as the Ammo Supply Officer for the AMERICAL division.

Came back to the University of Akron and earned an MBA while being a grad student in Marketing. Got job selling computers to businesses for Burroughs Corp. in the Akron area. Then moved on to do sales forecasting and marketing research at corporate headquarters for Tappan Appliance Company (in Mansfield, Ohio).

Got the chance to teach Marketing as an adjunct prof for a year at University of Akron, and took that job. Decided I liked doing that and went to Penn State to earn a Ph.D. where I also met Susan, who I would then marry (lucky guy!).

First job out of that was with University of Southern California in Los Angeles. Then in 1986 switched back to Ohio to Kent State University.

Below is my standard University Bio:

Dr. Marks has served the College of Business in a variety of roles, including ten years as Associate Dean for Administrative and Faculty Affairs, five years as chairperson of the Department of Marketing, and as a member of the Department of Marketing faculty. Dr. Marks has led the College of Business International Business Experience to Europe between 2000 and 2014 and has been a member of the EMBA faculty since "K-9" where he teaches the Marketing Management course.

Dr. Marks has taught courses in Consumer Behavior at the undergraduate, Masters, and doctoral level. currently, Dr. Marks teaches the traditional large lecture Principles of Marketing class which he then produces for same day download by web-based students.

Dr. Marks received his Ph.D. from The Pennsylvania State University and he has wide ranging research interests in the area of advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, and repetition of advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing and consumer ethical decision making. Dr. Marks' work has appeared in The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, and The Journal of Marketing Research, and has been discussed in the Wall Street Journal. He has been listed in Who's Who in Advertising. His professional experience includes computer sales, corporate marketing research and sales forecasting, and consulting.

Keeping up with the times, his most recent journal acceptance is with Business Horizon on the topic of Native Advertising in Social Media.

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Lawrence Marks updated his profile. View.
Mar 05, 2019 at 2:44 PM
Lawrence Marks posted a message.
Jun 20, 2015 at 1:15 PM

Hey Paul, sorry to hear that you will not be attending. My wife, Susan, says "Hi." We were looking forward to seeing you and your wife at the big event. Hope that you feel better soon.

Best Regards,

Larry and Susan

Lawrence Marks changed his "Then" picture.
Apr 18, 2015 at 1:26 PM
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Apr 18, 2015 at 1:25 PM
Lawrence Marks changed his "Now" picture.
Sep 25, 2014 at 1:45 PM